Strategy, product and marketing —
through real situations
Breakdowns of real situations: how to see the business system, choose a strategy and build the product and marketing.
Strategy, product and marketing —
27 September 2026
Back-of-the-napkin plan or deep dive: the key decision at the start
Do in-depth research and a financial model at the pitching stage, or is a back-of-the-napkin plan enough? What a deep dive gives and when it slows decisions down.
19 August 2026How not to get lost in AI slop and choose what works
Marketing activities have tripled, but revenue hasn’t changed. A four-question filter and three things that remain.
14 August 2026Can you replace a marketing team with an AI agent
The short answer is no. A breakdown based on a company that wrote its strategy in a chat, and a checklist for reviewing any document from AI.
11 August 2026Product meaning vs. unit economics
An idea can be accurate, needed by people and still loss-making at any volume. Five numbers and a plan to test an idea in five days.
4 August 2026Marketing is not persuasion, but connection
Why creation pays off better than pressure, which five elements make up an assembled system and how to tell with one question which of them is broken.
23 July 2026A business the owner enjoys
Owner burnout is more often a matter of configuration than of rest. Four setups that wear you down, and three adjustments with a quick effect.
14 July 2026Product-market fit by the numbers, not by gut feeling
Four metrics that show whether a product has market fit. Calculated in one day from data you already have.
30 June 2026How to find the audience that really needs your product
Not the one that is cheapest to reach with ads. Three questions instead of a target audience persona, and five data sources you already have.
17 June 2026Five signs you need a pricing overhaul, not advertising
How to tell a traffic problem from an offer problem, and what to do if at least two signs match.
3 June 2026How to calculate unit economics if you don’t have an analyst
Five numbers, two formulas and four mistakes that make the calculation look good and turn out wrong.
20 May 2026Why revenue grows but profit stands still
Three reasons why turnover growth doesn’t lead to profit growth, and how to check each in one evening.
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Consultation — 90 minutes, €270. Audit and 90-day growth plan — one week, €1,150.