Marketing strategy
Which channels will work for this business?
A marketing strategy at Space — from €2,100, 3–4 weeks. A marketing mix for your specific model, not a one-size-fits-all set. How channels work, the funnel from first touch to payment, metrics and control ranges. The level of decisions, not hands: we don’t do ad setup, copy or layouts.
When you need it
- Ads are running, but there are no leads
- Make the client flow predictable — rather than dependent on referrals.
- Determine which channels will work in this specific case
“PR and media coverage work well, but there is no lead generation and we can’t forecast the flow of new clients and projects. We have people in marketing, PR and SMM, but we need direction.”
from a client intake form · premium interior design studio
Scope of work and timeline
✦ The exact scope of work is defined at the briefing stage and fixed in the commercial proposal
Stage 1 — Analysis
Briefing and task definition
Questionnaire · Kick-off session · Goals and KPIs
Scope of work
- Pre-start questionnaire: numbers, product, channels, team
- Kick-off session with the owner and team (up to 2 h)
- Setting business goals, KPIs and success criteria
Results
- An agreed task and success criteria
- A list of data and access needed for the work
- An agreed plan and timeline
Audit of current marketing
Channels · Funnel · Advertising and ad cost ratio
Scope of work
- Review of current channels and their results
- Funnel from first touch to payment
- Advertising audit and cost-to-revenue review
Results
- What works and what doesn’t — with numbers
- Funnel bottlenecks
Audience research (CustDev)
6 in-depth interviews · Barriers and triggers · JTBD
Scope of work
- 6 in-depth interviews: clients, potential clients, “decliners”
- Analysis of decision-making factors and barriers
- Systematization of insights
Results
- In-depth interview report
- Map of needs, pains and jobs (JTBD)
- Triggers and motivators for communication
- Positioning recommendations
Stage 2 — Strategy
Marketing strategy and marketing mix
Segments · Marketing mix · Channel priorities
Scope of work
- Analysis of research results and priority segments
- Marketing mix for your specific model
- Channel prioritization
Results
- Marketing strategy
- Marketing mix with priority channels
- The funnel and the role of each channel
Metrics and control ranges
LTV · CAC · ROMI · Funnel conversions
Scope of work
- Metrics system: LTV, CAC, ROMI, ARPU, NPS, conversions
- Ranges within which to keep each metric
Results
- Playbook: which metrics to watch and what to do when they go out of range
Timeline 3–4 weeks
Format remote
Document PDF
Start after a consultation or audit
Exact price — after the briefingProject timeline
| Task | Day 1 | Day 5 | Day 10 | Day 15 | Day 20 | Day 25 | Day 28 |
|---|---|---|---|---|---|---|---|
| Analysis | |||||||
| Briefing1 day | |||||||
| Marketing auditDays 2–7 | |||||||
| Strategy | |||||||
| Strategy and marketing mix1–2 weeks | |||||||
| Metrics and ranges1 week | |||||||
✦ Timelines are indicative · the exact plan is fixed at the briefing
Not included
The level of decisions, not hands: we don’t do ad setup, copy or layouts. Sold only after a call or an audit: without the numbers of a specific business, a strategy is built on assumptions.
Limitations and agreements
Midpoint check-in
We always check in at the midpoint. If the findings diverge from the original task, work stops and we re-agree the direction. No surprises at the end.
There is someone on your side to execute
Before we start, we name the person who will put the results to work. If there is no such person, we take on the ongoing support format. Conclusions without someone to execute don’t turn into money.
Change of task
If the brief, goals or input data change, the timeline and cost are revised. Changes are agreed in advance.
Scope of revisions
Two rounds of revisions within 10 business days after delivery of the final version are included. A fundamental change of logic is a separate task.
Pause on silence
If there is no reply for five business days or payment is delayed, work is paused and we let you know.
Next steps
Request and intro call
20 minutes on Zoom, free: we clarify the task and budget
Consultation or audit
We gather the business’s numbers — without them a strategy rests on assumptions
Contract and invoice
We fix the scope, timeline and cost
Questionnaire and input data
Before work starts: numbers, materials, access
Project kick-off
Briefing and kick-off session
Contacts
Request
Start with a consultation
Strategy development starts with a consultation or audit. In a free intro call on Zoom we clarify the task and budget and decide which stage to start with.
After booking we will send a questionnaire — it is filled in before the call so we don’t spend time collecting facts. Or write directly: t.me/idashashi
FAQ
How much does a marketing strategy cost?
At Space, a marketing strategy costs from €2,100 and takes 3–4 weeks. It is sold only after a consultation or an audit: without the numbers of a specific business, a strategy is built on assumptions.
How is a commercial strategy different from a marketing strategy?
A commercial strategy answers what the business makes money on: unit economics, pricing, revenue model, product line. A marketing strategy answers how to talk about it: positioning, channels, funnel. Marketing is the lower level of a commercial strategy. Developing it for a business with unclear economics is pointless: it speeds up spending, not profit growth.
How can you tell a business needs strategy rather than advertising?
Three signs. First: a bigger ad budget grows revenue but not profit. Second: customers buy once and don’t come back — the problem is the product or price, not traffic. Third: different channels convert equally poorly, which points to the offer, not the channel. If at least two signs match, it is too early to put money into advertising.