Business strategy
What do we make money on, and why this way?
Business strategy at Space — from €3,700, 6–8 weeks. Business model and product economics, unit economics by segment, pricing. Competitor analysis, market research, niche definition. Customer base review and growth points. Adjacent lines that drive revenue and grow the average order. And, separately, what to stop doing.
When you need it
- Define markets and industries for a new business
- Build the business model and define product economics
- Identify adjacent niches and products that drive revenue and grow the average order
- Define a 3-year business development strategy and build a tactical plan
- Revenue grows but profit doesn’t — and it’s unclear in which segments margin is lost
Scope of work and timeline
✦ The exact scope of work is defined at the briefing stage and fixed in the commercial proposal
Stage 1 — Research
Briefing and task definition
Questionnaire · Kick-off session · Goals and KPIs
Scope of work
- Pre-start questionnaire: numbers, product, channels, team
- Kick-off session with the owner and team (up to 2 h)
- Setting business goals, KPIs and success criteria
Results
- An agreed task and success criteria
- A list of data and access needed for the work
- An agreed plan and timeline
Market, category and competitor research
Competitors (up to 10) · SWOT · Segmentation · JTBD
Scope of work
- Analysis of the industry, niche and company materials
- Competitive analysis: SWOT, narrative, best practices
- Audience segmentation and JTBD
- Analysis of 5–10 industry studies
Results
- Market research report with interpretation
- Competitor map and open niches
- Project goals and calculated KPIs
Customer base and company data review
Sales · Customer base · Unit economics
Scope of work
- Customer base and sales analysis
- Unit economics by segment
- Review of existing reporting
Results
- Segments that earn and lose margin
- Growth points in the current base
Stage 2 — Strategy
Business model and product economics
Revenue model · Financial model · Pricing
Scope of work
- Business model and financial model
- Pricing and price list rebuild
- Adjacent lines that drive revenue and grow the average order
Results
- Monthly financial model: unit economics, acquisition budget, scenarios
- Updated price list
Business strategy and implementation plan
Growth directions · Priorities · What to stop doing
Scope of work
- Choosing growth directions
- What to stop doing: closing loss-making lines
- Midpoint check-in
Results
- Business strategy
- Implementation plan with priorities
- Walkthrough of the documents with the person on your side
Timeline 6–8 weeks
Format remote
Document PDF
Start after a consultation or audit
Exact price — after the briefingProject timeline
| Task | Day 1 | Day 7 | Day 14 | Day 21 | Day 28 | Day 35 | Day 42 | Day 49 | Day 56 |
|---|---|---|---|---|---|---|---|---|---|
| Research | |||||||||
| Briefing1 day | |||||||||
| Market and competitors2–3 weeks | |||||||||
| Customer base and company data1–2 weeks | |||||||||
| Strategy | |||||||||
| Business model and economics2–3 weeks | |||||||||
| Strategy and plan2 weeks | |||||||||
✦ Timelines are indicative · the exact plan is fixed at the briefing
Important
Only available after a consultation or audit: without the numbers of a specific business, a strategy rests on assumptions.
Limitations and agreements
Midpoint check-in
We always check in at the midpoint. If the findings diverge from the original task, work stops and we re-agree the direction. No surprises at the end.
There is someone on your side to execute
Before we start, we name the person who will put the results to work. If there is no such person, we take on the ongoing support format. Conclusions without someone to execute don’t turn into money.
Change of task
If the brief, goals or input data change, the timeline and cost are revised. Changes are agreed in advance.
Scope of revisions
Two rounds of revisions within 10 business days after delivery of the final version are included. A fundamental change of logic is a separate task.
Pause on silence
If there is no reply for five business days or payment is delayed, work is paused and we let you know.
Next steps
Request and intro call
20 minutes on Zoom, free: we clarify the task and budget
Consultation or audit
We gather the business’s numbers — without them a strategy rests on assumptions
Contract and invoice
We fix the scope, timeline and cost
Questionnaire and input data
Before work starts: numbers, materials, access
Project kick-off
Briefing and kick-off session
Contacts
Request
Start with a consultation
Strategy development starts with a consultation or audit. In a free intro call on Zoom we clarify the task and budget and decide which stage to start with.
After booking we will send a questionnaire — it is filled in before the call so we don’t spend time collecting facts. Or write directly: t.me/idashashi
FAQ
How much does business strategy development cost?
At Space, a business strategy costs from €3,700 and takes 6–8 weeks. It is only available after a consultation or audit: without the numbers of a specific business, a strategy rests on assumptions.
How is a commercial strategy different from a marketing strategy?
A commercial strategy answers what the business makes money on: unit economics, pricing, revenue model, product line. A marketing strategy answers how to talk about it: positioning, channels, funnel. Marketing is the lower level of a commercial strategy. Developing it for a business with unclear economics is pointless: it speeds up spending, not profit growth.
Why does revenue grow while profit stays flat?
Most often there are three reasons. First: customer acquisition cost grows faster than the average order, so each new unit of revenue brings less margin. Second: the range includes negative-margin items that drag the rest down. Third: prices were not revised as costs went up. All three show up in unit economics if you calculate it by segment rather than as a company average.