Audit and growth plan for 90 days
In 5–7 days we review marketing and channels, product, pricing and competitors — and put together a 90-day growth plan.
The audit and 90-day growth plan is a short 5–7 day engagement costing €1,150. We review the marketing mix and channel performance, the product, pricing and your position against competitors. The output is a 90-day growth plan — what to do in the first month and what over the quarter — and a recommendation on whether a strategy is needed and which one. Implementation is not included.
When you need it
- Is the marketing mix right and what can be optimized
- Which additional channels can be added
- Check the performance of current marketing channels
- Are the business plan and business model sound
- Is it worth launching a new product or business line
- Quick wins: what will pay off in the first month
- How you differ from competitors in the customer’s eyes
- Are pricing and the product line built correctly
- Customers buy once and don’t come back — the problem is the product or price, not traffic
- Which promotion tools suit your task
- Different channels convert equally poorly — what to do
- Where the marketing budget goes and what pays off
- Which metrics to track to manage growth rather than guess
- Why sales depend on one channel or only on referrals
Scope of work and timeline
✦ The exact scope of work is defined at the briefing stage and fixed in the commercial proposal
Stage 1 — Diagnostics
Briefing and task definition
Questionnaire · Kick-off session · Goals and KPIs
Scope of work
- Pre-start questionnaire: numbers, product, channels, team
- Kick-off session with the owner and team (up to 2 h)
- Setting business goals, KPIs and success criteria
Results
- An agreed task and success criteria
- A list of data and access needed for the work
- An agreed plan and timeline
Marketing and channel audit
Marketing mix · Channels · Funnel · Budget
Scope of work
- Review of the marketing mix and current channels
- Channel performance: spend, leads, sales
- Funnel from first touch to payment
- Where the budget goes and what pays off
Results
- Assessment of each channel: keep, scale up, switch off
- Channels worth adding
- Metrics to manage growth by
✦ The exact scope of work is defined at the briefing stage and fixed in the commercial proposal
Product, pricing and competitors
Positioning · Product line · Pricing · up to 5 competitors
Scope of work
- Comparison with competitors through the customer’s eyes
- Pricing and product line
- Repeat purchases and average order
Results
- Where the product loses and why
- Growth points in the product line and pricing
✦ The exact scope of work is defined at the briefing stage and fixed in the commercial proposal
Stage 2 — Plan
90-day growth plan
Priorities · Quick wins · Next step
Scope of work
- Prioritizing actions by impact and speed
- Final meeting: walkthrough of findings and plan
Results
- 90-day plan: what to do in the first month and what over the quarter
- A recommendation on whether a strategy is needed and which one
Timeline 5–7 days
Format remote
Document PDF
Start after the intro call on Zoom
Fixed priceProject timeline
| Task | Day 1 | Day 2 | Day 3 | Day 4 | Day 5 | Day 6 | Day 7 |
|---|---|---|---|---|---|---|---|
| Diagnostics | |||||||
| Briefing1 day | |||||||
| Marketing and channel audit4 days | |||||||
| Product, pricing and competitors4 days | |||||||
| Plan | |||||||
| 90-day plan2 days | |||||||
✦ Timelines are indicative · the exact plan is fixed at the briefing
Not included
Implementation. The audit answers what works, what doesn’t and what to do first. Implementation is separate: with your own team, in the ongoing support format or with other teams.
Limitations and agreements
“It’s not a marketing problem” is also a result
Sometimes the audit shows the problem lies in how the business itself is set up. That is a full result: it saves more than it costs. This outcome is agreed in advance and paid for on standard terms.
There is someone on your side to execute
Before we start, we name the person who will put the results to work. If there is no such person, we take on the ongoing support format. Conclusions without someone to execute don’t turn into money.
Change of task
If the brief, goals or input data change, the timeline and cost are revised. Changes are agreed in advance.
Pause on silence
If there is no reply for five business days or payment is delayed, work is paused and we let you know.
Next steps
Request and intro call
20 minutes on Zoom, free: we clarify the task and budget
Contract and invoice
We fix the scope and timeline
Questionnaire and data access
Before work starts: numbers, materials, access
Audit kick-off
Briefing — and a 90-day plan in 5–7 days
Contacts
Request
Order an audit
After booking we will send a questionnaire — it is filled in before the call so we don’t spend time collecting facts. Or write directly: t.me/idashashi
FAQ
What is the audit and 90-day growth plan, and what does it include?
It is a short 5–7 day engagement costing €1,150. It covers marketing and channels, product, pricing and competitive position. The output is a 90-day growth plan — what pays off within a month and what within a quarter — and a recommendation on whether a strategy is needed and which one. Implementation is not included.
Why does revenue grow while profit stays flat?
Most often there are three reasons. First: customer acquisition cost grows faster than the average order, so each new unit of revenue brings less margin. Second: the range includes negative-margin items that drag the rest down. Third: prices were not revised as costs went up. All three show up in unit economics if you calculate it by segment rather than as a company average.
How can you tell a business needs strategy rather than advertising?
Three signs. First: a bigger ad budget grows revenue but not profit. Second: customers buy once and don’t come back — the problem is the product or price, not traffic. Third: different channels convert equally poorly, which points to the offer, not the channel. If at least two signs match, it is too early to put money into advertising.