Marketing and product strategies for business
We look at a business as a system: where it is now, where it is heading and what is holding it back. That picture shapes the strategy, and the strategy shapes the product and marketing.
What clients come with
The tasks people
raise most often
Wording from intake forms and first calls. Clients usually come with two or three at once.
Economics and model
- Build the business model and define product economics
- Identify adjacent niches and products that drive revenue and grow the average order
Product and value
- Define the product itself and its price
- Build the product line and the path between products
Channels and growth
- Understand why advertising brings no leads
- Make client flow predictable rather than dependent on referrals
Communication
- Build positioning and messages by segment
- Give direction to a marketing, PR and SMM team that has people but no course
“PR and media publications work well, but there is no lead generation and we can’t forecast the flow of new clients and projects. We have the people — a marketing, PR and SMM team — but we need direction.” from a client questionnaire · premium interior design bureau
Recent work
Client projects
Details on each project — what we did, the documents and the reviews — on the case studies page.
Market research and product strategy
- Research of the festival’s market and audience
- Product strategy and ticket line-up
- Marketing and promotion, work with bloggers
- Sales analytics and campaign reporting
Go-to-market strategy and financial model
- Go-to-market strategy for the product launch
- Financial model and unit economics
- Competitive analysis and market map
- Brand platform and product scenarios
Comedy improv project
- Business strategy and revenue model
- Product strategy and packaging
Audience research and market entry strategy
- Generational research in Mexico, Brazil, Argentina and Peru
- Strategy for the Gen Z segment
- Mascot and communication concept development
Review of advertising and revenue structure
- Search advertising audit
- Revenue breakdown: wholesale vs online store
- Advertising cost-to-revenue ratio over two years, finding where it left the target range
- Playbook for managing key metrics
Product line and subscription
- Positioning and visual concept
- Competitor analysis
- Price list rebuild and subscription model launch
- Partner program
Strategy and product packaging
- Series of audience interviews
- Business line development strategy
- Playbook and packaging of a transformational product
Reviews
What clients say
“In early 2025, together with Space, we developed a business development strategy and a product strategy: a roadmap, goal breakdown, audience work and market understanding. We saw the gaps we had and implemented almost all the recommendations. The result of the year — multifold revenue growth. We built an org structure, trained our managers and set up departments. The company became a real, solid business.” Ruslan · founder and director of Prosecco Show
“I came with scattered ideas and no understanding of how to turn them into a business. We structured the idea, defined what we were doing, why and for what reason, packaged the product and got all the way to full implementation. The result — a launched project and the first money. I especially value the calm, systematic support at every stage.” Ksenia · stylist, fashion · packaging and consultations
“The work is clearly organized: structure, clear logic, deadlines met and high engagement. Following the discovery sessions, we rethought the original task and adjusted our direction, which saved us from mistakes. The brand’s foundation took shape: who we are, what we stand for and where we are heading.” Andrey · operator of signature travel experiences
“After the call — a sea of energy and clarity about where to go next. I got much more than I expected.” Eleonora · travel agency
How we work
A four-stage system.
Each next stage is your call
The stages go in order, but you never commit to the full scope upfront: after each one you decide whether to continue.
Intro and briefing
20 minutes on Zoom to understand the request and get a feel for each other.
We clarify the task and budget and decide which stage to start with. This is a briefing, not a consultation: answers about your business start at stage one.
Consultation
An hour and a half on your business. As a result, we identify your growth points, you get answers to your business questions, and we outline possible ways to solve your business tasks and the scope of work needed to get results — with us or with other teams.
Paid from the first minute — the work already starts during the consultation. We do not offer free consultations.
Audit and 90-day growth plan
In one week we review marketing and channels, product, pricing and competitors.
The output is a 90-day growth plan: what pays off within a month and what within a quarter. After the audit it becomes clear whether a strategy is needed and which one.
Strategy development
One of four tracks — business strategy, product packaging, marketing or communication strategy — depending on what the audit showed. Communication and channels are pointless until the economics and the product are in place.
Only available after a consultation or audit: without the numbers of a specific business, a strategy rests on assumptions.
Business strategy
What do we make money on, and why this way?
Business model and product economics, unit economics by segment, pricing. Competitor analysis, market research, niche definition. Customer base review and growth points. Adjacent lines that drive revenue and grow the average order. And, separately, what to stop doing.
Product packaging
What exactly do we sell, and what does it cost?
Finding and articulating the core values of the product and the company. Target audience and segments. The product itself, its boundaries and price. A product line with a clear path between products and a repeat-purchase model.
Marketing strategy
Which channels will work for this business?
A marketing mix built for the specific model, not a generic set. How channels work, the funnel from first touch to payment, metrics and control ranges. Decision level, not execution: we don’t set up ads, write copy or design layouts.
Communication strategy
How do we talk about it?
Tone of voice and communication system. Positioning and messages by segment. Rules that keep marketing, PR and SMM pulling in one direction.
Ongoing support
A fractional marketing director format: once a month we review your numbers, adjust the course and go through with the team what has been done and what comes next. We stay in touch between reviews.
It solves the main reason strategies fail: nobody follows the execution. From three months. Extended format with work inside the team — €1,700.
What exactly we do
Scope of work
Strategy and commercial model
- Business models and financial models
- Unit economics by segment
- Pricing and price list rebuild
- GTM strategies and product launches
- What to stop doing: closing loss-making lines
Product
- Product portfolio and line
- Packaging and value proposition
- CustDev, CJM, JTBD, A/B tests
- Subscriptions and repeat-purchase models
- Brand platform, positioning, rebranding
Research
- Audience interviews and in-depth research
- Competitor and market analysis
- Segmentation and customer profiles
- Review of the existing customer base and company data
Growth management
- Metrics system: LTV, CAC, ROMI, ARPU, NPS, funnel conversion
- Advertising audit and cost-to-revenue review
- Building a marketing department from scratch and hiring its head
- Partnerships, collaborations, communities
- Playbooks and procedures for the client’s team
Results
Working documents,
not a presentation full of generalities
Models, reports, strategies and playbooks that stay in use after the project ends. All documents are delivered as PDF.
Working rules
What we agree on upfront
Midpoint check-in
We always check in at the midpoint. If the findings diverge from the original task, work stops and we re-agree the direction. No surprises at the end.
“It’s not a marketing problem” is also a result
Sometimes the audit shows the problem lies in how the business itself is set up. That is a full result: it saves more than it costs. This outcome is agreed in advance and paid for on standard terms.
There has to be someone to execute
Before we start, we name the person on your side who will put the results to work. If there is no such person, we take on the ongoing support format. Conclusions without someone to execute don’t turn into money.
Pause on silence
If there is no reply for five business days or payment is delayed, work is paused and we let you know.
Honestly
Who we are not a fit for
Better to find out now than in week three.
- Projects without revenue — except startups at launch. Our work relies on numbers. If the product is already on the market but isn’t selling, there is nothing to measure, and any conclusion remains a matter of taste. For a startup at launch, we gather the numbers ourselves — through market research and a financial model.
- Those looking for confirmation. We come to test, not to agree. If the decision has been made and you need it justified, we are not the right fit.
- Working through an intermediary without access to you. If we can’t talk to the person whose business it is, we can’t be accountable for the result.
- Those who need hands. We don’t set up ads, run social media or design layouts.
- Expecting revenue within a month. Finding where money is leaking can take a week. Stopping the leak takes at least a quarter.
Founder of Space
Every project, personally
Marketing and product strategies for business.
Product and marketing director with many years of in-house experience. Projects in manufacturing, e-commerce, services, fintech, events and travel — Russia, Europe, Latin America, the US and the UAE.
This experience underpins every project: you get a complete picture of the business — where it is heading, what product it needs and how to talk about it. First the system and the strategy, then the product and marketing that follow from it.
We build systems that produce products people love and want to buy — and businesses that bring their owners joy. The core task of almost any project is product-market fit: finding the audience that truly needs the product, not the one that is cheapest to reach with ads. First who and why, then how much and through which channel.
Space is a consulting agency run personally by its founder: she does the analysis, decisions and strategy herself. For specific tasks we bring in trusted specialists — analytics, design, research.
We take on four or five projects at a time. It is a deliberate limit: analysis requires full immersion, and ongoing support requires constant attention to the numbers.
FAQ
Frequently asked questions
How is a commercial strategy different from a marketing strategy?
A commercial strategy answers what the business makes money on: unit economics, pricing, revenue model, product line. A marketing strategy answers how to talk about it: positioning, channels, funnel. Marketing is the lower level of a commercial strategy. Developing it for a business with unclear economics is pointless: it speeds up spending, not profit growth.
Why does revenue grow while profit stays flat?
Most often there are three reasons. First: customer acquisition cost grows faster than the average order, so each new unit of revenue brings less margin. Second: the range includes negative-margin items that drag the rest down. Third: prices were not revised as costs went up. All three show up in unit economics if you calculate it by segment rather than as a company average.
How much does business strategy development cost?
At Space, a business strategy costs from €3,700 and takes 6–8 weeks. Product packaging — from €2,950 over 4–6 weeks. Marketing strategy — from €2,100 over 3–4 weeks. Communication strategy — from €1,900 over 3 weeks. A strategy is only available after an audit: without the numbers of a specific business it rests on assumptions.
What is the audit and 90-day growth plan, and what does it include?
It is a short 5–7 day engagement costing €1,150. It covers marketing and channels, product, pricing and competitive position. The output is a 90-day growth plan — what pays off within a month and what within a quarter — and a recommendation on whether a strategy is needed and which one. Implementation is not included.
How is a consulting agency different from an execution agency?
An execution agency sells capacity: the number of hands, channels and deliverables per month, and is chosen on price per volume. A consulting agency sells judgment: what exactly should happen and why. The executor is responsible for execution, the consultant for the decision. That is why you hire an executor when you know what to do, and a consultant when you don’t — or when previous decisions stopped working.
How can you tell a business needs strategy rather than advertising?
Three signs. First: a bigger ad budget grows revenue but not profit. Second: customers buy once and don’t come back — the problem is the product or price, not traffic. Third: different channels convert equally poorly, which points to the offer, not the channel. If at least two signs match, it is too early to put money into advertising.
Do you offer free consultations?
No. The first consultation costs €270 and lasts 90 minutes, because the work already starts there: the situation is analysed and first observations are formulated. Only the 20-minute intro call is free — it clarifies the task and budget but gives no answers.
What is ongoing support and why is it needed after a strategy?
Ongoing support is monthly work from €1,150 with a 3-month minimum: reviewing the numbers, adjusting the course and working with the client’s team. It solves the main reason strategies fail: nobody follows the execution, and within a month the company slips back to the old way of doing things. A strategy without support remains a document.
Articles
Strategy, product and marketing —
in real situations
Back-of-the-napkin plan or deep dive: the key decision at the start
Whether to do in-depth research and a financial model at the pitching stage, or whether a back-of-the-napkin plan is enough.
How not to get lost in AI slop and choose what works
Marketing activities have tripled, but revenue hasn’t changed. A four-question filter and three things that remain.
Can you replace a marketing team with an AI agent
The short answer is no. A breakdown based on a company that wrote its strategy in a chat, and a checklist for reviewing any document from AI.
Consultation · 90 minutes
Find out what is holding your business back
An hour and a half, €270. As a result of the consultation, we identify your growth points, you get answers to your business questions, and we outline possible ways to solve your business tasks and the scope of work needed to get results — with us or with other teams.
Or write to us directly: t.me/idashashi · hello@shistudio.ru
After you book, we will send you a questionnaire — it is filled in before the call so we don’t spend time collecting facts.